- Marteq collects and distributes consumer-controlled, privacy-first clickstreams directly into Adobe Analytics, enabling the Adobe customer to take immediate advantage of evident and hidden opportunities to deepen consumer relationships
- Marteq's technology collects detailed web clickstreams (within and between websites and other digital properties), social interaction, media consumed, eCommerce behavior, search, geolocation, and App usage, across Windows, macOS, iOS, and Android.
- Marteq's in-App communication capabilities enable the marketer to interact directly with each consumer
- Send personalized offers & promotions, without the need to use email, text, or social messaging
- Distribute surveys to targeted consumers to collect additional consumer insights to complement the collected behavioral data
How Your consumers' Clickstreams are integrated with Adobe Analytics
For the Adobe Analytics customer, it's more than using analysis to improve consumer reach: it’s about understanding the consumer's future actions and taking appropriate steps to engage.
Your consumer's clickstream data is collected by Marteq and flows directly into your Adobe Analytics instance.
This data is the basis for a complete understanding of your consumer's future action, permitting you to engage in the appropriate tactics to engage at the deepest level possible.
And because it is controlled by your consumer, you're building a high level of trust and transparency.
Real Differentiation: Consumer-Controlled Clickstream Data
Give the Consumer Control
The consumer controls what they share, when they share it, and how they respond. When the consumer controls their data, there is full transparency, greater trust, respect for privacy, and usage uptake
Build a Bond with The Consumer
Interact with consumers directly within the Marteq application. Send timely, trusted, personalized, gamified communications, without the need to use anything else to communicate
Easily Manage Consumer Rewards
Monitor earned rewards within Marteq. Consumers can monitor their earned rewards at any time, and you can monitor rewards credits & debits in the marketer portal.
Grow Your Consumer Base
Incentivize consumers to recruit friends and family, increasing their rewards balance, while you benefit from Marteq's unique network effect function to expand your reach
