The 3rd party cookie is going away and with it a significant marketing capability to reach consumers. The resulting data deprecation is forcing marketers to evaluate new data sources to replace this loss, and one such option is zero-party data.

But which type of zero-party data should the Adobe Analytics customer use?
What is the fastest, most effective, and least costly means for the Adobe Analytics customer to collect and leverage zero-party data?
How can the Adobe Analytics customer collect and integrate their consumers' clickstreams (the purest form of zero party data) with Adobe Analytics?

In a new webinar, “What Adobe Analytics Clients Must Know About Zero Party Data,” taking place live on May 24, 2022, at 1 PM ET/10 AM PT and specifically geared to the Adobe Analytics user’s circumstances and challenges, you’ll gain a deep understanding of zero party data as well as the ability to enjoy more value from Adobe Analytics. Register Now!

What you will learn:

What is zero-party data, and how does it differ from other consumer-generated data sources
What drives the consumer to willingly volunteer their data
The distinct types of zero-party data and how they differ
And most importantly, how your consumers' clickstreams can flow into Adobe Analytics!

Register Now!

After this webinar, you’ll have a working knowledge of zero-party data and be able to make the best choice from zero-party data vendors for your company. And as an Adobe Analytics customer, you’ll see how zero-party data significantly increases the value of your Adobe Analytics investment!

Register Now!

This webinar is brought to you by CYDigital™. For B2C marketers who are replacing data from third-party cookies, CYDigital’s Marteq™ application collects consumer-controlled, privacy-first consumer clickstream zero-party data and delivers it to Adobe Analytics. Go here to learn more about Marteq.

Your Speakers:

Joe Rizzo, CEO, CYDigital

John Rizzo, CTO, CYDigital

See us on the Adobe Exchange.

Need More Info?

You know what to do.Or Visit Marteq on the Adobe Exchange!

You know what to do.
Or Visit Marteq on the Adobe Exchange!