How Marteq is Applied to your mission
The flow of clickstream data from Marteq's technology
offers a variety of advantages for the Adobe Analytics customer.
Know the Journey
Identify trends of your consumers' travels within and between websites & other digital properties, then plan your intercepts accordingly.Create the Flock
Segment your consumers by behavior, and message accordingly, driving greater response rates.Sell
More
Add real intelligence to your upsell/cross-sell efforts, driving more revenue from your existing base.Stop Competitive Views
Intercept your consumers as they visit competitive sites, and protect the brand from churn.Interrupt the Research
As your consumers research products & services, you can insert yourself into the process and influence the decision.Fingers-on-the-Pulse
Continually gauge the brand's "pulse" among your consumers... instead of brand research for a specific point in time.Uncover New Trends
New consumer trends will be found in the data, leading to new products to new messaging/ positioning.Consumers Have Control
Consumers have full control and ownership of their data. This permission-based system means that you're always compliant with regulations.Offers <> Behavior
Via Marteq in-app communications, offers/promotions can be triggered by behavior, giving you timely and relevant outreach.Reality-based Personas
Personas can be created based on actual behavior, leading to greater accuracy and relevancy.
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